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| COMPANY CONTACT Jeff Raice Packet Design, Inc 408.490.1034 jeff@packetdesign.com |
AGENCY CONTACT Janis Ulevich Ulevich & Orrange, Inc. 650.329.1590 info@u-o.com |
PACKET DESIGN EXPANDS IN ASIAN MARKET,
ADDS NEW RESELLERS IN CHINA AND KOREA
Lawrence Yee Joins Company as Sales Director for Asia-Pacific Region
SANTA CLARA, Calif., Dec. 15, 2008 –Packet Design, the pioneer in route analytics for managing large IP networks, has expanded its presence in the Asian networking market with the addition of three new resellers, ECCom Network System Co., Ltd., and Shenzhen Sunlong Communication Co., Ltd., both in China; and NNSP Co., Ltd., in South Korea.
The company has also named Lawrence Yee as its director of sales for the Asia-Pacific region. Based in Packet Design's new Singapore office, Yee reports to Steve Ackley, vice president of worldwide sales.
The three Asian resellers will market Packet Design's Route Explorer and Traffic Explorer families of network management solutions to service providers and enterprises in their respective regions. Route Explorer creates an end-to-end map of the layer 3 routing topology, showing routing changes as they occur. Traffic Explorer layers traffic-flow data onto this map, providing the first network-wide, "topology-aware" view of network traffic. The products help network engineers quickly identify and resolve problems, maintain large IP networks more effectively, and do more accurate network-change planning.
"Asia is the fastest-growing market for route analytics," Ackley said. "Our sales have grown 60 percent there since last year, and we expect even stronger growth in 2009. Working with the right resellers is critical to our success with key end users in our target markets: service providers, large enterprises, government agencies and educational institutions. EECom, Sunlong and NNSP all have solid technical expertise and extensive relationships with key network engineers at major customers in their regions, and will provide invaluable 'feet on the street' for us there."
Ackley said that the rapid growth in the Asian market also prompted the establishment of a direct Packet Design presence, leading to the opening of the Singapore office and the hiring of Lawrence Yee to manage all resellers in the region.
Yee, who joined Packet Design in October, is responsible for sales in the Asia-Pacific nations of China, Korea, Malaysia, Singapore, Taiwan and Thailand. His more than 18 years of experience in the IT industry include positions as Southeast Asia regional director for Packeteer and Netscout Systems. He also spent six years at Hewlett Packard, in charge of revenue for the company's networking services division.
Packet Design products are also sold in Asia by GuoMai Technologies and Super Instruments (China), Ring Line Corporation (Taiwan), Alunan Persada (Malaysia), Expernet and Packet Leader (South Korea), Toyo Corporation (Japan) and DMX Technologies (Singapore).
About ECCom Network System Co.
ECCom Network System Co., founded in 2000, is a leading infrastructure services and solutions provider. Headquartered in Shanghai, the company has branches in Beijing, Guangzhou, Chengdu, Wuhan, Nanjing and Shenzhen. EECom has been a Cisco Gold Certified Partner since 2000, and has been named Cisco's Best Partner in China multiple times.
About Shenzhen Sunlong Communications Co.
Shenzhen Sunlong Communications is a high-technology enterprise that integrates computer and telecommunication technologies to provide value-added information technology services and applications. The telecommunication flagship of the New World Group, Shenzhen Sunlong is based in Shenzhen and has branches in Guangzhou, Shanghai, Beijing and Dongguan. Among the company's customers are China Telecom, China Mobile, China Unicom, New World Telecom and New World Mobility.
About NNSP Co., Ltd.
Founded in 2003 and headquartered in Seoul, NNSP is a network consulting and integration firm which represents such major equipment manufacturers as Cisco Systems, 3Com and F5 Networks. Among NNSP's customers are KB Bank, Hyundai Security, LG Electronics, Powercom, KangNam Cable and DongBu Insurance.
About Packet Design, Inc.
Packet Design, Inc., pioneered the field of route analytics and is the
leading supplier of network appliances that provide routing-layer
visibility into IP networks. The company's products create an accurate
layer 3 topology map, analyze routing events, and provide a unique
end-to-end, "path-aware" view of network traffic (including MPLS-VPN customer traffic), letting network engineers quickly pinpoint network problems and accurately model changes. Packet Design solutions help manage networks in hundreds of organizations, including many of the world's largest service providers, global enterprises (financial, retail pharmaceutical and other firms), government agencies and educational institutions.
Packet Design was founded in March 2003 by serial entrepreneur and former Cisco Chief Technology Officer Judy Estrin and former Cisco Chief Scientist Van Jacobson. For more information, visit www.packetdesign.com.
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